Vintage Critic Quality Feeds Heavy Metal Litho Advertising Sign industrial surfaces Rock-Ola (as he added the

Rock-Ola (as he added the hyphen to his name to avoid mispronunciation) went into business selling weighing machines

however one side is less worn than the other

The wrinkles and folds of the elephant's skin hide subtle muscle definition and its glassy eye has a wiseness that is rare in the animal kingdom

embossed lettering in gray and white against a bright red field

Vintage Critic Quality Feeds Heavy Metal Litho Advertising Sign industrial surfaces Rock-Ola (as he added thec. 1950s; Beardstown Mills Company Beardstown, IL Vintage litho livestock feed sign. This piece advertises Critic Quality livestock feeds from Beardstown Mills, a now defunct flour mill in West Central Illinois. The sign uses primary colors and pop art type embellishments in a unique and playful way not typically seen in agricultural advertisements. This item exhibits wear with light surface scratching, dark spotting, and oxidation around the edges,