Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique Gabrielle Chanel

Gabrielle Chanel

Published on the occasion of the exhibition "Color in Fugue" presented at the Fondation Louis Vuitton

the last echo of a passionate relationship from the depths of time: just as Paleolithic man sometimes shared his fears and his caves with the bear

After spending time in Rome

Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique Gabrielle ChanelAt the turn of the 20th century, developing a perfume image was the responsibility of the greatest illustrators, who exhibited their colorful creations in the streets. Jules Chret, Alphons Mucha, and then Leonetto Cappiello put their talents at the service of the most renowned perfumers. Later, with the evolution of printing and then audiovisual techniques, photographic and cinematographic images became the norm until social networks appropriated