Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie sur les rapports de égyptiens

sur les rapports de égyptiens avec les peuples de l'Asie Antérieure et sur les monuments de Tanis« F

Volume 2: Spells 355 to 787

Occasional Paper (New Series) III

“Archaeology and Culture” collection

Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie sur les rapports de égyptiensThis book offers an in depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is