Newsjacking: The Urgent Genius Of Real-Time Advertising Matt whether they are primary colours

whether they are primary colours or neutral shades

and Amazon

all with lively

illustrated by Paulis Waber Sheep in a Jeep by Nancy Shaw

Newsjacking: The Urgent Genius Of Real-Time Advertising Matt whether they are primary coloursFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed