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Crush Price Objections: Sales Tactics For Holding Your Ground And Protecting Your Profit Arp fresh pasta will become aHold the line on price in every transaction from the leading expert on Value Added Selling! These days it seems like we're always in a buyer's market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter's paradise, there are ways for sales professionalsto regain the upper hand. In Crush Price Objections, Tom Reilly, bestselling author of Value AddedSelling, teaches field tested tactics for